origin (1920 - 2005)
FEIYUE IS BORN
Feiyue’ originated in 1920’s Shanghai. With a light-weight, flexible yet durable design, it was quickly embraced by the country's famed Shaolin monks for martial arts use and subsequently saw huge domestic growth as it became the shoe of choice for everyday wear in the region.
GROWTH (2005 - 2015)
FEIYUE GOES INTERNATIONAL
Inspired by the history of Feiyue, a French entrepreneur took Feiyue’s heritage design, improved the quality and refined the collection for the European market in the 2000's.
By rejuvenating the brand’s sleek aesthetic and message, with a focus on simplicity. Feiyue international presented a select range of key styles and colour palettes, which was perfectly tailored for the European market, selling the new European styles in the millions.
elevation (today)
FEIYUE COMES TO THE UK
Feiyue over the last decade has garnered a cult status amongst young creatives in London and the UK. With organic growth and renewed focus to cater for local tastes Feiyue officially launched its first regional e-commerce and high street range dedicated to the UK in 2019.